Most timeshare owners are aware of the sheer cunning sense timeshare resorts have for marketing. Now, with the age of social media rolling in, they are definitely not slouching on jumping on the new technological wave.
Although many may think that timeshare resorts would only be interested in advertising the purchase of more timeshares through social media, this is actually not the case according to some executives at leading timeshare companies. In fact, Howard Nusbaum who is president of the American Resort Development Association says that with his Twitter and Facebook accounts, he is trying to educated his members because these media sites are such good platforms that be utilized as megaphones to reach his clientele. He believes that this opportunity should be used to answer any of your questions.
What Nusbaum really likes about a different form of social media, which is not one of the extremely popular sites, but a forum where anyone can post or answer questions, is that not all the answers are coming from ARDA. With members of the same organization helping each other, people feel a lot more comfortable knowing that the answers that they are receiving are believable and it also makes them feel like part of a community.
Another company in the timeshare industry that has hopped aboard the social media train to get more information to their clientele is Transfer America, a company that helps timeshare owners get out of timeshares they no longer use.
